The Sweetest Day 2024. Sweetest day is an observance celebrated primarily in the great lakes region, and parts of the northeast united states, on the third saturday in october (october 19 in 2024). Sweetest day was started more than 100 years ago by herbert birch kingston, a cleveland candy company employee, who wanted to bring happiness and joy into the lives of.
The purpose of sweetest day is to remind us that small gestures of love and kindness can have a significant impact. It serves as an opportunity to share sweet.